ASSIGNMENT Customer Satisfaction and Loyalty Note: This is an individual assignm

ASSIGNMENT
Customer Satisfaction and Loyalty
Note: This is an individual assignment
Task: Review at least six (6) customer comment cards.
If you wish, you can limit your review to cards used by service firms in the same industry. Your review should result in a management style report that includes discussion organized into the following headings:
1. Literature Review: Best Practices of Comment Card Design
2. Literature Review: Best Practices of Comment Card Administration (In this section you should focus on the process of collecting and using comment card data.)
3. Comment Card Design and Recommendations.
This final section of your report (Section 3) must contain your own original designed card that could be used to solicit student comments on this course. In addition to providing a comment card that illustrates good practice, you should also provide step-by-step recommendations on how the comment card should be used to collect student feedback.
Methodology: Independently research what others have published on the topic of comment cards (also referred to as response cards). Your assignment should cite at least four published papers on the topic of comment cards. In your discussions of good practice, you should illustrate your literature review findings by using the response cards you reviewed as examples.
Your Report: Prepare a report that is in-depth, insightful, yet brief (it should not exceed 6 double spaced typed pages, excluding tables, exhibits, etc.).