Based upon Chapter 4 of the text: 1. Define competitive advantage. Define Susta

Based upon Chapter 4 of the text:
1. Define competitive advantage. Define Sustainable Competitive Advantage. How does this relate to recruiting and retaining customers
2. Define resouces, competencies and capabilities. How does this relate to recruiting and retaining customers
3. How capabilities impact the creation of vavlues
Your responses to each question should be at least one paragraph. Do not exceed one (1) page


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